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USC E2: Evolution of Entertainment Conference 2015

Convergence: Mobile, Media & Technology

February 27, 2015 | 9:00am – 5:30pm | Radisson Hotel, LA Midtown at USC

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E2: Evolution of Entertainment Conference is an annual event hosted by the Business of Entertainment Association at USC’s Marshall School of Business. It brings together students and media industry professional to address the most relevant issues facing the industry today. The conference is on its seventh consecutive year and was attended last year by over 300 students and professionals from around the world.

This year, the theme is “Convergence: Mobile, Media, and Technology. With this in mind, we have designed a series of speakers and panels to discuss the convergence of industries in the entertainment industry and the opportunities that presents from user engagement to content monetization and distribution. Join us as we discuss the rapidly evolving media landscape and have the opportunity to network with the top leaders in the industry.

Opening Keynote: The Innovative Landscape of Entertainment

  

Kevin Beggs: Chairman of Lionsgate Television Group 

Rob Friedman: Co-Chairman of Lionsgate Motion Picture Group

Dr. Mark Young (Moderator): George Bozanic and Holman G. Hurt Chair in Sports and Entertainment Business Professor of Accounting, Management & Organization and Communication and Journalism (Annenberg School)


Panel #1: Creating Content for Modern Day Audiences

Presented by USC School of Cinema Arts 
The executive panel will discuss current changes occurring in technology and the effect on content creations and distribution. What are some of the things the next generation of creators and entrepreneurs could focus on as they start their careers? Where are we headed next? 
  • Torrie Rosenzweig (Moderator): Adjunct Faculty/Director Talent Development at USC Cinematic Arts, Producer
  • Nancy Cotton: SVP, Programming Fox Television Studios
  • Elan Ruspoli: Motion Picture Talent Agent, Creative Artist Agency 
  • Bruce Richmond: EVP, West Coast Production, HBO
  • Jonathan Cohen: Film Executive, Bad Robot 

Panel #2: Future of Sports Entertainment

Presented by Sports Business Institute Sports are one of the most lucrative industries that reach millions of fans worldwide. Innovations in technology are playing a major role in the strategy of sports media and consumer demands. This roundtable will discuss new opportunities and future outlook of the rapidly transforming sports industry.

  • David Carter (Moderator): SBI Executive Director
  • Ken Fuchs: Head of Yahoo Sports
  • Michael Cooper: VP, Distribution Marketing, FOX Networks

Trojan Talk: Driving Success Through Innovation

A conversation with the CEO and Co-Founder of Movember, find out how this simple idea has sprouted millions of  moustaches on men’s faces around the world while building awareness to combat prostate and testicular cancer and mental health challenges.

  • Adam Garone: CEO & Co-Founder of Movember

Keynote: New Frontiers of Entertainment

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Bruce Rosenblum: President of Television & Digital Media at Legendary and Chairman & CEO of the Television Academy


Panel #3: Emerging Brand Paradigm

Presented by PromaxBDA

A focus on how television marketers are changing the dynamic between brands and media. From brand integration to branded entertainment to integrated marketing campaigns, hear from the media’s most accomplished and innovative executives on how their approach is reinventing business models and driving success within their organizations.

  • Kent Rees (Moderator): EVP Marketing, Scheduling and Operations at Pivot
  • Brian Briskman: President / Creative Director, B2+
  • Rick Haskins: Executive Vice President, Marketing & Digital Programs, The CW
  • Victoria Chew: Vice President, Marketing Partnerships, ABC Entertainment
  • Lorenzo de Guttadauro: SVP Brand Creative at Esquire

Fireside Chat

Panelist will discuss how shifts in the industry have led to consumers to utilize new platforms for media consumption. Top executives from M-Go discuss how they are evolving the market place as they seek to reverse-engineer the norm of consumer experience.
  • David Craig (Moderator): USC Annenberg Professor and Producer
  • John Batter: CEO, M-Go

Purchase Tickets:

 Door Registrations Welcomed
$60 Student Pricing | $100 non-Student Pricing