E2: Evolution of Entertainment Conference is the flagship annual event for the student-run Business of Entertainment Association (BEA) at the Marshall School of Business. Now in its 9th year, the E2 Conference brings together students and media industry professionals to address the most relevant issues facing the industry today. Last year’s conference had over 350 students, alumni, and business professionals in attendance. This year’s Conference will focus on the business of Virtual Reality Entertainment and will highlight many of the technological innovations made in the world of VR, as well as address the practical applications of VR in Studio Entertainment.