USC E2: Evolution of Entertainment Conference 2015
Convergence: Mobile, Media & Technology
February 27, 2015 | 9:00am – 5:30pm | Radisson Hotel, LA Midtown at USC
|E2: Evolution of Entertainment Conference is an annual event hosted by the Business of Entertainment Association at USC’s Marshall School of Business. It brings together students and media industry professional to address the most relevant issues facing the industry today. The conference is on its seventh consecutive year and was attended last year by over 300 students and professionals from around the world.
This year, the theme is “Convergence: Mobile, Media, and Technology.“ With this in mind, we have designed a series of speakers and panels to discuss the convergence of industries in the entertainment industry and the opportunities that presents from user engagement to content monetization and distribution. Join us as we discuss the rapidly evolving media landscape and have the opportunity to network with the top leaders in the industry.
Opening Keynote: The Innovative Landscape of Entertainment
Kevin Beggs: Chairman of Lionsgate Television Group
Rob Friedman: Co-Chairman of Lionsgate Motion Picture Group
Dr. Mark Young (Moderator): George Bozanic and Holman G. Hurt Chair in Sports and Entertainment Business Professor of Accounting, Management & Organization and Communication and Journalism (Annenberg School)
Panel #1: Creating Content for Modern Day AudiencesPresented by USC School of Cinema Arts The executive panel will discuss current changes occurring in technology and the effect on content creations and distribution. What are some of the things the next generation of creators and entrepreneurs could focus on as they start their careers? Where are we headed next?
Panel #2: Future of Sports Entertainment
Presented by Sports Business Institute Sports are one of the most lucrative industries that reach millions of fans worldwide. Innovations in technology are playing a major role in the strategy of sports media and consumer demands. This roundtable will discuss new opportunities and future outlook of the rapidly transforming sports industry.
Trojan Talk: Driving Success Through Innovation
A conversation with the CEO and Co-Founder of Movember, find out how this simple idea has sprouted millions of moustaches on men’s faces around the world while building awareness to combat prostate and testicular cancer and mental health challenges.
Keynote: New Frontiers of Entertainment
Bruce Rosenblum: President of Television & Digital Media at Legendary and Chairman & CEO of the Television Academy
Panel #3: Emerging Brand Paradigm
Presented by PromaxBDA
A focus on how television marketers are changing the dynamic between brands and media. From brand integration to branded entertainment to integrated marketing campaigns, hear from the media’s most accomplished and innovative executives on how their approach is reinventing business models and driving success within their organizations.
Fireside ChatPanelist will discuss how shifts in the industry have led to consumers to utilize new platforms for media consumption. Top executives from M-Go discuss how they are evolving the market place as they seek to reverse-engineer the norm of consumer experience.