| The Changing Landscape of Feature Film Marketing | |
| Description: | With the abundance of content available to consumers and an increasingly segmented film going audience, entertainment companies must implement effective market positioning and product differentiation. This panel will discuss the ways in which film companies are using new technologies and methods to identify these consumer segments and market to them. |
| Panelists: |
Andrew Stachler - VP Interactive Marketing - Warner Brothers Elias Plishner - SVP WW Digital Media - Sony Pictures Bettina Sherick- VP Digital Marketing - 20th Century Fox International Greg Durkin - VP Market Research - Warner Brothers |
| Moderator: | Jason E. Squire - USC School of Cinematic Arts |
| The Increasing Focus on the International Entertainment Market | |
| Description: | The international market has grown to be very important to both the film and television industries. DMG Media has been at the forefront of a lot of deals involving US and Chinese media companies. DMG's North American General Manager will be discussing these deals and the increasing importance of Asia for entertainment companies. |
| Panelist: | Chris Fenton - General Manager- DMG Media |
| Film Financing Outside of the Studio System | |
| Description: | Many directors and producers pursue financing outside of the traditional studio system to get their films made. This panel will address the current issues facing both the creative and the financial participants in these deals and how the overall economic climate is affecting these deals. |
| Panelists: | John Singleton - Founder/Director - New Deal Ent. Robert Norton - CFO - Endgame Entertainment Jared Underwood - SVP/Manager - Comerica |
| Moderator: | Fred Bernstein - Wildman, Harrold, Allen & Dixon LLP |
| Trends in the Digital Distribution of Entertainment Content | |
| Description: | Technological advancements and changes in consumer viewing habits have led to a sea change in how entertainment content is distributed to the viewing public. This panel will address how film, television, video games and other entertainment media are being affected by these trends. |
| Panelists: | Mitch Berman - Founder - ZillionTV Malik Ducard - SVP Digital Dist. - Paramount Pictures Jim Wuthrich - Pres. International Digital Dist. - Warner Brothers |
| Moderator: | KC Blake - USC Entertainment Technology Center |