| Marketing in the Digital Age | |
| Description: | Innovative marketing strategies are absolutely essential for building a consumer base. With the abundance of content available to consumers, entertainment companies must implement effective market positioning and product differentiation. Given increasingly segmented audiences, what new marketing methods are studios using to promote their projects? |
| Topics: | How are studios adjusting to handle marketing on a global scale? How is the digital space affecting marketing strategy? How is viral marketing affecting marketing strategy? How does a studio/network measure success in a viral marketing campaign? What new methods of marketing are being developed to attract an audience that seems to have a decreasing attention span?
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| Panelists: | Geoff Ammer - Marvel Studios - Pres. WW Marketing Nancy Utley - Fox Searchlight - COO/ Head of Marketing Lewis Oberlander - Warner Bros - SVP Market Research Brett Dicker - Walt Disney Studios - EVP Marketing |
| Moderator: | Professor S. Mark Young - USC Marshall |
| Financing Entertainment Amid the Credit Crunch | |
| Description: | Today’s global economic pressures have created instability and uncertainty across the entertainment industry. While entertainment has traditionally been considered a recession-proof business, content providers have nonetheless been forced to reevaluate the ways in which they manage their finances. Where are entertainment companies seeking new sources of funding and how have their spending strategies changed? |
| Topics: | How will this depressed economy affect the operation of studios/networks as well as the financing of films and TV? Where is new money coming from for financing of projects? How is the cost of talent affecting budgets? Will studios/networks be taking less risk in its choice of projects?
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| Panelists: | Jill Gwen - Fox Searchlight - EVP/CFO Ted MacKinney - Mosaic Entertainment - CFO Lee Rierson - Reveille - EVP |
| Moderator: | Professor Mark Weinstein - USC Marshall |
| Delivering Content Through Non-Traditional Means | |
| Description: | Consumers have more choices than ever before when it comes to how they view their favorite entertainment. Content providers must constantly find new and efficient ways to distribute their products. As consumers increasingly utilize internet and mobile technologies, what does the future hold for film and television distribution? |
| Topics: | How is the distribution infrastructure changing and being made more efficient? What impact is a changing viewing experience having on distribution strategy? How is the industry reacting to piracy? In what ways are studios monetizing electronic sell-thru?
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| Panelists: | Maria Seidman - Warner Bros Digital Distribution - VP Online/Wireless Kelly Summers - Walt Disney Home Ent. - VP Digital Distribution Lance Ware - Technicolor Electronic Content Dist. Services - CTO Steve Rosenberg - Fox - SVP Media, Post Production & Tech Ops |
| Moderator: | KC Blake - ETC - Director of Business Development |