Bita Eshghieh is in her second year of the Part-Time Fully Employed MBA program at USC and focuses on strategy management and data analytics. She serves as the AVP of Programming for the E2 committee. Currently, Bita works as a Senior Analyst in Distribution Operations at Sony Pictures Television. Her experience includes sales planning for both television and film content across all medias including broadcast syndication, cable, and SVOD. Prior to working in Sony’s Distribution department, Bita worked in Sony’s Television Research group where she gained experience analyzing Nielsen ratings and AD sales.
Bita graduated from Pepperdine University with Bachelors in Broadcast Journalism. While at Pepperdine, Bita was admitted to Pepperdine’s highly competitive Washington, DC program where she had the opportunity to intern for Congress in Washington, DC.